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About us

Our association is at the beginning of an exciting journey. Our first project marks the foundation of our shared mission — to build lasting connections across continents. Each initiative we develop aims to strengthen collaboration through education, culture, sport and innovation, setting the stage for many more joint achievements in the future.

Who We Are

The Asia–Bulgarian Association for Sport, Culture and Education is dedicated to building meaningful and lasting connections between Bulgaria and the countries of Asia, with a special emphasis on China. Our association brings together people, institutions, and ideas with the belief that cooperation thrives when cultures meet, share, and grow together.

We operate with the vision that education, culture, and sport are powerful tools for creating understanding, building trust, and opening doors to new opportunities.

Our Mission

Our mission is to bring Bulgaria and Asia closer together by building real, lasting connections through education, culture, and sport. We believe that true cooperation starts with people — with the exchange of knowledge, experiences, and values that help us understand one another. Through our projects, we create opportunities for students, educators, artists, and communities to learn, share, and grow together.

By linking traditions with innovation and local perspectives with global ideas, we strive to build bridges that inspire collaboration, trust, and mutual respect. Our goal is simple but powerful — to turn today’s partnerships into tomorrow’s shared success and friendship between nations.

Our Key Initiative

One of the first and most significant projects developed by our association is the Bulgaria–China Education and Culture Alliance — a platform designed to unite leading universities, institutions, and organizations from both countries.

The Alliance officially began on April 24, when the founding meeting was held at Nantong University. Since then, several respected universities from Bulgaria and China have joined, contributing expertise, creativity, and a strong commitment to cooperation. Together, they form a growing network dedicated to academic exchange, joint research, cultural programs, and opportunities for young people.

Our Values

  • Collaboration: Working together to build trust and achieve shared goals
  • Understanding: Celebrating cultural diversity and learning from one another
  • Innovation: Supporting new ideas and modern approaches to education and exchange
  • Community: Bringing people closer and creating long-term partnerships

Our Vision for the Future

We envision a future where Bulgaria and Asia are connected by strong educational, cultural, and social ties. Our goal is to help build a space where universities, institutions, and communities can collaborate openly — inspiring new ideas, strengthening cultural understanding, and creating opportunities for success on both sides.

By linking tradition with innovation and connecting continents through human relationships, we strive to transform cooperation into long-term progress and shared achievement.